Coming in a close second was the introduction of TV Internet-access device WebTV, which garnered 67 stories and 65,295 words of copy, for a SPINdex of 550.
The controversy surrounding liquor ads on TV was the topic of 31 news stories, 41,544 words of copy, and 1.5 minutes of national TV time, for a SPINdex of 444. Hype surrounding Warner Bros.' `'Space Jam" scored 25 news stories and a SPINdex of 202. And the initial public offering of Wired Ventures earned 10 news stories and a SPINdex of 89.
Joe Mandese is senior VP of Myers Reports. Mark Weiner is VP of Medialink Research.