Ironically, the spokesman for the dark side was viewed as more trustworthy among adults, boomers and Gen Xers. Mr. Ford, no acting slouch himself, has Mr. Jones and Debbie Reynolds' actress/writer daughter beat in most every other area. He's hotter, cooler and more likable.
The survey showed all three actors scored high among all adults, evidence of the movie's cross-generational appeal.
Interesting dichotomy: while Mr. Jones is the most recognizable, Mr. Ford is seen as the most overexposed.