According to People POP Profiles, a survey that measures celebrity appeal, Mr. Stern's POP score -- which factors in credibility, likability and popularity -- is 23 among the larger population; 100 is considered average. Among "SNL's" viewership, the score is a stunning 116.
Among the general population, 81% know of Mr. Stern vs. 100% of "SNL" viewers. The survey said 70% of "SNL" viewers would buy something he shilled, vs. only 2% of the general population. Finally, 75% of "SNL" viewers said they wanted to know more about Mr. Stern; just 2% of the general population did.