Diana last won a monthly poll in March 1996, spurred by official news of her divorce from Prince Charles. In the decade since Cover Story debuted, she's placed in the top 10 of the monthly tally at least 20 times, last appearing in July of this year at No. 2.
The media attention following her fatal car crash in Paris is sure to fuel a new avalanche of magazine covers; both Time and Newsweek churned out editions fronted by her blond-framed visage barely a day after Di's demise.
For August, the Cover Story winner was Demi Moore, with 7 points. Others finishing in the top 10 were: Alicia Silverstone, Cindy Crawford, Christie Brinkley, Mel Gibson, Kathie Lee Gifford, Andrew Cunanan, Janet Jackson, Lisa Kudrow, Jewel and the Apple Computer/Microsoft Corp. deal.
Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading