debuts campaign

Published on .

Most Popular, an online arts guide and ticketing service, is launching its first national ad campaign. The first ad appears in the Dec. 8 USA Today. New York-based agency Biederman Kelly Krimstein & Partners handles creative work on the campaign, and Cincinnati-based Empower MediaMarketing has the media account. Estimated spending for the campaign, which next month to expand to radio and magazines, is $2 million.

Copyright December 1999, Crain Communications Inc.

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