'CURIOUSLY STRONG' APPOINTMENTS AT LEO BURNETT

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CHICAGO (AdAge.com) -- The two-man creative team responsible for the much-lauded Altoid mint campaign for Kraft Foods has been named to head the Technology Unit at Bcom3 Group's Leo Burnett USA, Chicago.

Steffan Postaer becomes chief creative officer, and Mark Faulkner becomes executive creative director, according to the company. They replace outgoing Jamie Pfaff, who has been chief creative officer since April 1999.

Best known for their "Curiously Strong" Altoid ads, the duo also has led creative for many of the unit's clients, including Handspring's Visor and now-defunct Art.com.

Both will continue to oversee work for Burnett clients Altoids and Maytag Co., and they will remain executive vice presidents.

"First of all, Mark and I do not consider this a promotion," Mr. Postaer said in a statement, in which he called the appointment a very hard job. "Bottom line: This type of client (both existing and the ones we're going to get) are all about big ideas. If we keep that in mind, I'm pretty sure we'll succeed. Maybe even have some fun."

Burnett's Technology Unit morphed several times since the beginning of the year when CEO Sean Bisceglia, who founded the unit's precursor, Total Focus Approach, resigned in March. Since then, the unit closed its Austin, Boston and San Francisco operations and consolidated two Chicago offices into the Burnett headquarters. As part of those moves, the company cut at least 46 staffers. In May, Jeff Jones rejoined Burnett as senior vice president from MarchFirst to run the unit.

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