Tribal DDB, New York, the digital arm of Omnicom Group's DDB Worldwide, laid off 12 staffers across creative, account services, technology and production departments, a spokeswoman confirmed today.
The shop's chief media officer, Tim McHale, resigned today due to philosophical differences over Tribal's media strategies, the spokeswoman said.
The spokeswoman also confirmed that Steven Marrs, the i-shop's president and chief operating officer, resigned to pursue a new venture in the entertainment field. Matt Freeman, CEO Tribal DDB North America, will handle Mr. Marrs' job.
The layoffs represent about 3% of Tribal's staff worldwide. About 25 Tribal staffers remain in New York working on the American Stock Exchange, New York Lottery and YES Networks accounts.
Ken Kaess, CEO of DDB Worldwide, has assured both Tribal DDB and DDB employees that he is committed to the Tribal DDB brand.
Messrs. Freeman, Marrs and McHale declined to comment.