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Cutting to the chase

By Published on .

55% Fusion's share of the razor category for the four weeks ended Feb. 19

8.7% Fusion's share of the refill blade market in the period, more than Schick Quattro and Quattro Power combined,

57% Fusion's share of razor sales after its first five weeks

16 Number of share points Fusion is ahead of Gillette's last major system launch, Mach 3, within five week's of each brand's introduction

17% Fusion's share of replacement-blade sales in its first five weeks

9% Mach 3's share of replacement blade sales in its first five weeks
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