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Published on .

McNeil Consumer Products as soon as this week will break its campaign for Benecol cholesterol-reducing spread, which just won U.S. Food & Drug Administration approval. The marketer won't discuss its ad strategy, but this print ad running in the U.K. might offer a clue as to its direction. Saatchi & Saatchi Healthcare, London, did this ad; its New York office is handling Benecol
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