×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

CUTTING CHOLESTEROL

Published on .

McNeil Consumer Products as soon as this week will break its campaign for Benecol cholesterol-reducing spread, which just won U.S. Food & Drug Administration approval. The marketer won't discuss its ad strategy, but this print ad running in the U.K. might offer a clue as to its direction. Saatchi & Saatchi Healthcare, London, did this ad; its New York office is handling Benecol
In this article:
Most Popular