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CVS moves media to Bates

Published on .

CVS Corp., Woonsocket, Mass., consolidated its account at Bates USA, New York, by moving its broadcast media buying and planning to that agency from TBS Media Management, New York, without a review. Spending is estimated to reach $60 million in 1998. Bates picked up the CVS creative assignment last year.

Copyright July 1998, Crain Communications Inc.

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