Motorola, Schaumburg, Ill., tapped interactive agency CW/Rampage, Miami, for a $3 million, three-year integrated branding campaign for Motorola two-way radios in Central America and the Caribbean. Print ads already running in the Bahamas, Jamaica and in Central American editions of The Wall Street Journal
will be supplemented with additional print executions as well as outdoor boards and radio spots scheduled to roll out over the next three years. The 60-second radio spots will be delivered in English in the Caribbean and in Spanish in Central America. The campaign highlights the versatility and long-distance capabilities of the two-way radios, which have long been used commercially and by police, government and security officials.
Copyright October 2000, Crain Communications Inc.