As the two major real-world bookstores begin a march into cyberspace, Amazon.com, one of the most successful of the online retailers, is moving into mainstream marketing. Amazon.com last week hired Foote, Cone & Belding, San Francisco, for its estimated $5 million to $10 million advertising account, previously handled by CKS Partners, Portland, Ore. The company is expected to kick off a consumer print and TV campaign later this year. Online advertising will continue to be handled in-house.
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Copyright April 1997, Crain Communications Inc.