CYBER LIONS: 'BEST WORK FROM A VERY TOUGH YEAR'

An Interview With Jury President George Gallate

By Published on .

CANNES (AdAgeGlobal.com) -- When asked to be president of the International Advertising Festival's Cyber Lion
The winners of the Cannes Cyber Lions awards will be announced tonight.
jury, George Gallate said his first thought was "What a bad time" to head up a panel judging Internet advertising.

But the CEO of Euro RSCG Interaction, New York, soon turned around in this thinking. "I realized it's really the best time to be doing this," he said. "We're going to see the best work from a really tough year. ... It's taken more courage to do great work."

Pausing between rounds of judging, Mr. Gallate said the field of Cyber entries was rife with quality work that made innovative use of Web technology.

Cyber short list
The somewhat inaccurately named shortlist for the Cyber Lions, released Thursday, featured over 200 entries broken into categories including Corporate Information, Brand Promotion, Film/Event Promotion, Building Community, E-Commerce, Content Oriented Sites, Portals and ISPs, HTML and Rich

Photo: Teressa Iezzi
Cyber Lions jury president George Gallate takes a break from the judging to stroll the beach.
Media Banners and Beyond the Banner.

"I'm feeling a lot better about the state of our industry coming out of this," Mr. Gallate said of his experience leading the Cannes Cyber jury.

Mr. Gallate said most of the Cyber Lion categories were full of strong work, particularly the brand promotion category, which included many of the automotive entries. Shortlisted auto work included campaigns for Mercedes through Schoz & Volkmer Wiesbaden; Volvo through Ogilvy One Singapore; Mini Cooper, out of BBDO Interone Munich; and Audi, through DoubleYou Barcelona. There were five entries from Nike on the shortlist in this category. Among the seven works included in the Film/Event Promotion category were two entries from the storied BWM Films campaign, "The Hire."

Disappointing banners
Only the original form of Cyber advertising, the banner, failed to impress.

"I've been disappointed with the banner work," Mr. Gallate said. "Either we're at the boundary of what can be done creatively here or we're worn out."

In this article:
Most Popular