Separately, NetCreations has launched what it terms the first "politically correct" direct e-mail network, dubbed the PostMaster Direct Response Network. The service, which sends messages only to those users who specifically request information about particular topics, is banding its partners together into a network. For every visitor who voluntarily signs up for a Postmaster Direct list on a participating site, the site owner gets a 10-cent credit to apply toward a mailing of his or her own. NetCreations, run by Rosalind Resnick and Ryan Scott, says it has signed up 500 sites for the e-mail network.
Copyright November 1996, Crain Communications Inc.