CYBERCRITIQUE

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CyberCritique is Interactive Media & Marketing's monthly review of the latest online marketing efforts. Want more? Log onto Advertising Age's Web site, http://www.adage.com. Send comments or suggestions to Debra Aho Williamson at YNXB44A@prodigy.com.

Marketer: Coca-Cola Co.

Address: http://www.cocacola.com

What's there: Called the Galaxy of Coca-Cola, this site is a tribute to the trademark. The comic book-like package contains all the usual corporate information: press releases, mission statement, stock quotes.

Who created it: Executive Arts, Atlanta

Comments: Like the new contour bottle, this is the same old Coke in flashy packaging. The front end is cool, but the content is pedestrian. The graphics also make the site painfully slow to load.

Marketer: Oldsmobile

Address: Keyword "Oldsmobile" on America Online

What's there: The centerpiece of this area is Celebrity Circle, a series of nightly online chats sponsored by Oldsmobile. There's also the typical auto marketer details: model information, a brochure request form, pictures of cars.

Who created it: Leo Burnett USA, Chicago

Comments: The celebrity chat is interesting in the auto realm, but it isn't much of a distinguishing factor. The rest of the content is ordinary.

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