CYBERCRITIQUE

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CyberCritique is Interactive Media & Marketing's monthly review of the latest online marketing efforts. Want more reviews? Point your browser to http://www.adage.com/IMM/critique.html. Send comments or suggestions to Debra Aho Williamson at imm@adage.com.

Marketer: Hachette Filipacchi's George

Address: http://www.georgemag.com

What's there: Text and pictures from the print magazine, interactive polls, trivia questions and other features. There's also a clickable map of the U.S. to help you find your representative. (We're not sure why, but for now, the map only works if you live in Wyoming.)

Who created it: @radical.media, New York (http://www.radicalmedia.com)

Comments: John F. Kennedy Jr.'s political magazine for the young and hip launched both in print and online at once-a first. It's stylish (if you're using Netscape 1.1) and is perfectly positioned to take advantage of the burgeoning political activity on the Web (see review below). Once you've had a chance to read through this ad-supported site, go to the Forum to discuss politics with other online readers.

Marketer: Bob Dole for President

Address: http://www.dole96.com

What's there: Campaign information, including supporter lists and contribution information. Sound clips, video clips, software and text of speeches.

Who created it: Iguana, Tempe, Ariz. (http://www.getcaught.com)

Comments: Well, if the election were held solely on the basis of who had best grasped the use of the World Wide Web, Bob Dole would walk away with the title. This site makes excellent use of the Web to get information to political followers in serious ways. There's a searchable index of his voting record, and yes, you can send a Bob Dole campaign Internet postcard to one of your friends. Just fill out the form and choose which picture of Dole and which pro-Dole message you want to send.

Marketer: Coca-Cola Co.

Address: http://www.cocacola.com

What's there: Company and product information, as well as info about Coke-sponsored events.

Who created it: Martin Interactive, Richmond, Va. (http://www.martinagency.com), with in-house support.

Comments: We've reached the end of the Galaxy. According to a company spokeswoman, the fact that the original Coke home page, called the "Galaxy of Coca-Cola," was blistered by Webheads has nothing to do with the redesign. "Galaxy"-a pretty front end with nothing behind it-was meant to be temporary, the spokeswoman said. Right.....At any rate, the site now has attitude and features much more than company and stock information. There are teases about Coke-sponsored concerts and sporting events, as well as a lot of information about the '96 Olympics.

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