on Tuesday officially launched its Web initiative rewarding people who respond to ads and promotions. CyberGold and its advertisers offer incentives ranging from 50 cents to several dollars for visiting Web sites, filling out surveys, downloading software and making purchases. Participating advertisers include Random House, which is experimenting with offering rebates to book purchasers; Onsale.com, which is awarding credit for visiting its auction site; and Portrait Displays, which is running an interactive ad featuring a quiz.
One shift from CyberGold's original plan when it was announced several months ago: Users no longer have to visit the company's site to rack up CyberGold credits. Portrait Displays, for example, runs its ads on Pathfinder.
Copyright May 1997, Crain Communications Inc.