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CyberShop taps parody

Published on .

CyberShopInternational wields the shtick in an offline campaign that tries to drive users to its new store, egift.com. Four parodies of President Clinton holiday greetings, which double as egift.com coupons, will be distributed with newspapers nationally. It's also running print ads, created by Eisnor Interactive, New York, in Forbes, People and Newsweek. CyberShop did not disclose spending.

Copyright November 1998, Crain Communications Inc.

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