Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Cyberspace soapbox

By Published on .

Some Beltway bigs are launching a social-networking site that aims to steal ad money from Sunday TV talk shows. The Hotsoup.com team includes Mark McKinnon of President Bush's Maverick Media team; the campaign's chief strategist Matthew Dowd; Al Gore strategist Carter Eskew; and Joe Lockhart, press secretary for Bill Clinton. "The idea was to narrow in on an audience of 30 million opinion-drivers for business, pop culture and politics," said venture partner Allie Savarino, who likened it to an ad-supported town meeting on the web.

Read more at AdAge.com
Most Popular
In this article: