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Cybuy names senior direct marketing executive

Published on .

Cybuy, a company that provides targeted e-commerce solutions for direct marketers, appointed Ruth P. Stevens senior VP-direct marketing, developing direct marketing efforts that will work with online merchants to offer impulse items for quick purchase over the Web. Ms. Stevens most recently was director of direct marketing at IBM Corp.'s IBM Software Group.

Copyright September 1999, Crain Communications Inc.

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