Czechs to restrict "junk mail''

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PRAGUE -- Ceksa Posta, the Czech postal service, is preparing a new distribution policy to restrict the amount of "junk mail" sent to Czechs. In the next few weeks, Czechs will be asked to fill out forms about their special interest areas regarding advertisements.

The new policy should not effect mailings sent by agencies directly to consumers, but Czech Post hopes over time to cut back on the amount of unsolicited ads sent through mass mailings to untargeted consumers.

Alex Herdt, Managing Director of Ogilvy & Mather Prague, says of the new policy: "I think it's a good idea to cut back on junk mail. It will split serious marketers from the unserious ones."

Copyright November 1997, Crain Communications Inc.

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