D'Arcy may add German shop

Published on .

D'Arcy Masius Benton & Bowles in Hamburg is rumored to be acquiring Germany's third largest direct marketing agency, Direct Friends, which had 1995 gross income of $11 million. Direct Friends' roster includes Citibank and German mail order company Quelle Schickendanz; DMB&B already holds a minority stake in Frankfurt-based direct marketing agency Dorfer Dialog.

Copyright December 1996, Crain Communications Inc.

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