D'ARCY TO CLOSE ST. LOUIS OFFICE AFTER 96 YEARS

Mars, Mead Johnson Accounts to Shift Within Network

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NEW YORK (AdAge.com) -- Bcom3 Group's D'Arcy Masius Benton & Bowles is closing its office in St. Louis, effective immediately, after 96 years.

The office, which was opened in 1906 by agency founder William Cheever D'Arcy, has a staff of 40 employees.

The decision, according to a statement issued from D'Arcy's New York headquarters today, was made "in response to ongoing economic challenges in the marketplace."

Longtime presence
"Given our longtime

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presence in St. Louis, this was a difficult decision, but one which we believe is in the best interests of our clients and our business," said Patrick Sherwood, president and regional CEO of D'Arcy North America.

The office handles two global accounts, for Mars Inc. and Mead Johnson Nutritionals, that will shift to other locations within the agency's network of offices in North America.

People close to the agency said Mars' Skittles and Combos will most likely move to New York, near the client's offices in Hackettstown, N.J., while Whiskas pet food and Uncle Ben's rice are likely to shift to Los Angeles, also near to the brands' location.

The moves will take place over the next several months.

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