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D'ARCY TO PICK UP NEW-PRODUCT WORK FROM P&G

Three Assignments Said to Be Worth $150 Million

By Published on .

CINCINNATI (AdAge.com) -- Procter & Gamble Co. awarded Bcom3 Group's D'Arcy Masius Benton & Bowles, New York, three new-product assignments with combined 2003 media spending of up to $150 million, said an executive familiar with the situation.

A P&G spokesman wouldn't confirm or identify the assignments or likely spending, but said "D'Arcy is our [oral-care] agency of record and as such is constantly being brought onto new projects."

A D'Arcy spokeswoman referred calls to P&G.

D'Arcy handles both Crest and Scope mouthwash.

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