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D'Arcy shutters Chicago

Published on .

D'Arcy Masius Benton & Bowles said Monday it will close its 41-year-old Chicago office Dec. 31. Managing Director Hoy McConnell II will go with the Dairy Management Inc./United Dairy Industry Association account to Leo Burnett Co. The rest of the staff of 30 will go either to Burnett or to Cramer-Krasselt, Chicago, which will take over the LaSalle Bank account, or to other DMB&B offices. DMB&B will maintain a presence in Chicago through its Yellow Pages agency and other subsidiary offices.

The Chicago DMB&B office was hit hard by the loss of its Amoco Oil Co. account earlier this year. Richard Hopple, president-North America, said the shutdown will enable DMB&B to focus its capabilities on its other two Midwest offices, St. Louis and Bloomfield Hills, Mich. The St. Louis office has also suffered client losses in the past year, including Anheuser-Busch and Blockbuster Video, which DMB&B moved to its New York office last month. Blockbuster is in the middle of an agency review. DMB&B said its Chicago office had billings of $128 million in 1994.

Separately, DMB&B has bought 20% of ARS Publicidad Caracas, one of Venezuela's oldest ad agencies. The two agencies have cooperated with each other for the past five years.

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