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D'Arcy wins Chupa Chups' $20 mil account

Published on .

Candy marketer Chupa Chups awarded D'Arcy Masius Benton & Bowles, St. Louis, its estimated $20 million account, according to executives close to the situation. The move comes as M&M/Mars is slated to announce a joint venture with Chupa Chups. D'Arcy, a Mars roster agency, won the account from Richards Group, Dallas.

Copyright July 2000, Crain Communications Inc.

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