×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

D'Arcy wins Chupa Chups' $20 mil account

Published on .

Candy marketer Chupa Chups awarded D'Arcy Masius Benton & Bowles, St. Louis, its estimated $20 million account, according to executives close to the situation. The move comes as M&M/Mars is slated to announce a joint venture with Chupa Chups. D'Arcy, a Mars roster agency, won the account from Richards Group, Dallas.

Copyright July 2000, Crain Communications Inc.

In this article:
Most Popular