Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

D'Arcy wins Relpax

Published on .

Pfizer, New York, tapped D'Arcy Masius Benton & Bowles to handle its estimated $40 million account for migraine drug Relpax, expected to get FDA approval early next year. The selection provides further evidence Pfizer believes it needs at least some general consumer agencies for its direct-to-consumer accounts. In August, the marketer selected Deutsch for its estimated $75 million Zyrtec account. Previously, Pfizer relied principally on healthcare specialty shops for DTC work.

Copyright December 1999, Crain Communications Inc.

Most Popular
In this article: