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In the dog days of August, the scandal that keeps nipping at the heels of President Clinton was smeared all over newsstands. The White House sex scandal captured a total of 20 points, with the president accounting for 12; Monica Lewinsky attracting 5; Hillary Clinton, 2; and Kenneth Starr, 1. The story appeared on 12 covers, including two triple plays on Newsweek, Time and U.S. News & World Report, as well as tabloid coverage.

The race for second place saw movie stars Antonio Banderas and Cameron Diaz each earning 6 points in the wake of their hit summer movies, as well as the late Princess Diana equaling their scores on the first anniversary of her death. The Diana touch also was seen as her two sons, Princes Harry and William, earned 4 points in the four-way tie for seventh place. Next up comes a tie for fifth place, with "Halloween: H20" star Jamie Lee Curtis and Hollywood's latest divorce statistic, Bruce Willis, each winning 4.5 points. The tie for seventh place also included Matt Dillon and Helen Hunt -- one fresh from a co-starring "There's Something About Mary" role opposite Ms. Diaz, the other earning Esquire's "Women we love" annual tribute.

Cover Story is Ad Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.

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