Helen Gurley Brown's latest book (her eighth) is just out from William Morrow. It's called "The Writer's Rules," subtitled "the power of creative prose -- how to create it and get it published." Ah, there's the rub, that last part. But if anyone knows, it's Helen.
David Conant Bartlett, longtime prez of Radio & TV News Directors Association, joined WorldSpace Corp., which does "digital radio" out of Washington.
Let's hear it for Amy Spindler, just anointed fashion maven of the Sunday magazine of The New York Times, which historically carries more fashion ads than most fashion mags. Amy's been on the daily Times and prepped at the knee of WWD and W's John Fairchild.
An association of journalism profs named John Mack Carter of Hearst their "professional of the year." I missed the ceremony in Baltimore but my congrats are no less hearty.
Barbara Tober, former editor of Bride's, who knows this stuff, writes a note of applause to Pam Fiori for the "elegance" issue of Town & Country, noting with enthusiasm, "grunge is over!" And so it is devoutly to be wished.
Men's Health (Rodale) has 12 international editions and Dave Zinczenko is now exec editor of all of them. He's been with the parent book for five years and is 28 years old (my white bucks are older than Dave).
At Texas Monthly deputy editor Evan Smith is now also in charge of special projects. New senior editor Cathy S. Casey will be working with Mr. Smith.
Re my Abercrombie & Fitch column, Jan Gusich of Akhia PR in Akron, says "Keep the boxer boys ad!" But then, Jan admits she just dropped $159 at A&F for school clothes for her 12-year old son.
Runner's World magazine, now a stunning 33 years old, will raise its 1999 rate base from 455,000 to 480,000. New biz for NY PR topper Maury Rogoff: the Parade teen spinoff react, both edit and business side for Bride's, plus Vogue. They continue to handle GQ.
Mea culpa: Dorothy Marcus joined the Y, all right, the YMWA, not the YMCA.
Yahoo! Internet Life has a new publisher, Paul Turcotte, succeeding Jim Spanfeller who's been promoted. For which I say, "Yahoo!"
One of my fave newspapers, The International Herald Trib, has a new sales development director for North America, Marla Egbert, who was with Time Inc.
Re "Private Ryan," Ed Lucaire writes of such real life D-Day heroes as Art Carney and Charles Durning. Art was hit and ended with a lifelong limp. Mr. Durning was awarded three Purple Hearts and the Silver Star. And there were lots like them, says Ed.