Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Daewoo breaks 1st national spot

Published on .

Daewoo Motor America, Compton, Calif., breaks its first national commercial tonight on cable TV in an estimated $15 million effort. The 30-second spot from Kenneth C. Smith Advertising, La Jolla, focuses on the Leganza sedan. The only narration is at the end, saying "for less than $19,000, no other car has taken luxury this far." The South Korean car marketer will shift ad gears in May or June, when its first sport-utility vehicle, the Korando, arrives.

Copyright February 2000, Crain Communications Inc.

Most Popular
In this article: