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Daewoo hitting Ground Zero?

Published on .

Ground Zero is thought to be the frontrunner for the $10 million Western region account of Daewoo Motors, Compton, Calif. The South Korean automaker, preparing to enter the U.S. late this year, said it hasn't yet chosen an agency but hopes to pick one by May 26. The review earlier narrowed to Ground Zero and Kovell Kresser & Partners, both Santa Monica; Butler, Shine & Stern, Sausalito, Calif.; Jackhammer, Dallas; Mandala Agency, Bend, Ore.; and Wiley & Associates, Westlake Village, Calif.

Copyright May 1997, Crain Communications Inc.

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