×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Daewoo picks Korey as 4th regional shop

Published on .

Daewoo Motor America (Northeast) named Korey, Kay & Partners, New York, to handle its $10 million to $12 million account. Korey is the fourth and final regional agency hired for the South Korean car marketer's U.S. launch. The regional shops may be asked to vie for a national account.

Copyright August 1997, Crain Communications Inc.

Most Popular
In this article: