Daewoo picks Korey as 4th regional shop

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Daewoo Motor America (Northeast) named Korey, Kay & Partners, New York, to handle its $10 million to $12 million account. Korey is the fourth and final regional agency hired for the South Korean car marketer's U.S. launch. The regional shops may be asked to vie for a national account.

Copyright August 1997, Crain Communications Inc.

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