Daewoo Motor America named Leap Partnership, Chicago, to handle the $12 million account of its Central Region, based in Arlington Heights, Ill. Leap will launch the South Korean car in an 11-state region in early 1998. Daewoo has divided the U.S. into four independent regions. The Western Region recently hired Ground Zero, Santa Monica, Calif., and reviews are underway in the Northeast and Southeast.
Copyright July 1997, Crain Communications Inc.