×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Daewoo picks Leap

Published on .

Daewoo Motor America named Leap Partnership, Chicago, to handle the $12 million account of its Central Region, based in Arlington Heights, Ill. Leap will launch the South Korean car in an 11-state region in early 1998. Daewoo has divided the U.S. into four independent regions. The Western Region recently hired Ground Zero, Santa Monica, Calif., and reviews are underway in the Northeast and Southeast.

Copyright July 1997, Crain Communications Inc.

Most Popular
In this article: