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Daewoo selects Ground Zero in West

Published on .

Daewoo Motors picked Ground Zero, Santa Monica, Calif., for its $10 million Western region review, as expected (AA Daily Fax, May 22). The South Korean automaker, preparing to enter the U.S. late this year, now is pursuing regional reviews in the Northeast and Southeast, and is expected to stage one in the Midwest. It may choose a national agency from the regional winners.

Copyright June 1997, Crain Communications Inc.

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