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Dailey & Assoc. wins L.A. Gear account

Published on .

L.A. Gear, Los Angeles, said Dailey & Associates, Los Angeles, will produce its 1996 women's print campaign. A week ago, TBWA Chiat/Day resigned the $10 million L.A. Gear account, saying its compensation was too low. L.A. Gear said it will use agencies on a project basis for now, beginning with Dailey, which is owned by Interpublic Group. Interpublic's Western International Media unit buys media for the shoe company.

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