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DaimlerChrysler boosts Venezuelan offering of luxury vehicles

Published on .

CARACAS, Venezuela - DaimlerChrysler is launching the Chrysler 300-M, the Jeep Wrangler Renegade and the Mercedes-Benz C Class into the Venezuelan market. An estimated $7 million advertising push is aimed at bolstering DaimlerChrysler's dominant share of the country's luxury-car market by 3%. The company's local assembly plant has installed capacity for turning out 150 vehicles per day. About 15% of production is exported to Colombia and Peru.

Copyright December 2000, Crain Communications Inc.

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