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DaimlerChrysler decides $1.8 billion media lineup

Published on .

DaimlerChrysler, Stuttgart, and Auburn Hills, Mich., has made a decision about its $1.8 billion global media buying assignments, said executives close to the carmaker. A spokeswoman in Auburn Hills said an announcement will come in a week or two. Executives close to DaimlerChrysler said the decision matches the assignments that were made on an interim basis. Under that lineup, BBDO Worldwide's dedicated Chrysler agency PentaCom, Troy, Mich., added the Mercedes-Benz brand in the U.S., BBDO's Hamburg-based GFMO unit took on media in Germany for the Chrysler brands (it already had Mercedes), and Bozell Worldwide, Southfield, Mich., and New York, plus CIA Medianetwork, London, were jointly assigned other markets except North America and Germany.

Copyright March 1999, Crain Communications Inc.

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