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DaimlerChrysler nears $2 bil media decision

Published on .

Company executives said the account may be split by continent. Executives close to the car marketer expect incumbent BBDO Worldwide's PentaCom, Troy, Mich., to get Chrysler and Mercedes-Benz brands' $1.3 billion U.S. account; BBDO unit GFMO, Hamburg, for the combined Europe account; and Bozell Worldwide and its affiliate CIA, London, for Asia and South America.

Copyright January 1999, Crain Communications Inc.

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