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DaimlerChrysler revs up ads for Five Star dealers

Published on .

DaimlerChrysler will start a national TV, print and radio campaign for its Five Star dealer program on Sept. 26, said Bud Liebler, senior VP-marketing, Automotive News reports today. He declined further comment, as did Bozell Worldwide, Southfield, the ad agency for the Chrysler-Plymouth-Jeep Division. The ads show how "everybody bends over backwards" to please customers, said one dealer familiar with the campaign.

Copyright August 1999, Crain Communications Inc.

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