DaimlerChrysler will start a national TV, print and radio campaign for its Five Star dealer program on Sept. 26, said Bud Liebler, senior VP-marketing, Automotive News
reports today. He declined further comment, as did Bozell Worldwide, Southfield, the ad agency for the Chrysler-Plymouth-Jeep Division. The ads show how "everybody bends over backwards" to please customers, said one dealer familiar with the campaign.
Copyright August 1999, Crain Communications Inc.