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Dairy Queen picks seven finalists

Published on .

Finalists in International Dairy Queen's $25 million to $30 million account review are Saatchi & Saatchi, Grey Advertising, BBDO Worldwide, Publicis/Bloom, and Lord Group, all New York; Campbell-Ewald Advertising, Warren, Mich., and incumbent Campbell Mithun Esty, Minneapolis. Final presentations will be made the last week of April.

Copyright April 1997, Crain Communications Inc.

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