So as president/CEO of WhoWhere? (www.whowhere.com), Mr. Fuller feels right at home. WhoWhere?, a Mountain View, Calif., company that provides a suite of free e-mail and home-page building services, also builds infrastructures for more than 35 affinity groups, including BarnesandNoble.com, Excite, iVillage and ZDNet.
Since Mr. Fuller took the reins of WhoWhere? last year, the company has purchased home pages community Angelfire and brought in ad sales from marketers including AT&T Corp., The Gap and N2K's Music Boulevard.
Mr. Fuller likes being close to product development. He worked his way around the tech market as an engineer and product marketer, putting in time at companies including Apple Computer and NEC Technologies.
Five years ago, Mr. Fuller said he participated in a think tank that tried to develop a ubiquitous computer. He said he soon realized, "It wasn't a device at all. It's the virtual space in cyberspace that you can access anywhere no matter where you are." And with WhoWhere?, he says he's finally found his answer to that question.
Betcha didn't know: When Mr. Fuller was in high school, he and his friends enjoyed hacking into the accounting department computers on the naval base where they lived. "They had some big line printers and we could make them go out at 90 mph," Mr. Fuller said. "Then we'd run the printouts up and down the hallway at school."
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