Daly, 85, an architect of DDB sale to Omnicom, dies

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Joseph Daly, a former chairman, president and CEO of Doyle Dane Bernbach, has died. He was 85. DDB Worldwide Chairman Keith Reinhard, once a competitor of Mr. Daly's, said, "Without him, DDB wouldn't have been the great agency it is. He was a new-business getter, a client handler and marketer, a triathlete of advertising."

Mr. Daly is credited with brokering many of the deals that put together marketers such as Polaroid and Chemstrand-a chemical company that eventually became Monsanto-with celebrities. Mr. Daly was also central to negotiations that led DDB to become part of the Omnicom Group holding company. "We also had an offer from Saatchi & Saatchi, but he felt we'd be better off with Omnicom. We were one of the last three boards to join," Mr. Reinhard said.

Mr. Daly was chairman until 1989 and later an honorary member emeritus; he was also considered a founder of the agency even though he joined five months after its formation. A decorated World War II hero, he leaves behind three daughters and four sons.

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