Goal: To reach business and consumer audiences with integrated communications messaging using all media.
Insight: The art and science of persuasion are moving behind the scenes. It's no longer enough to market to consumers; today companies must woo their own employees through training, motivation and education.
Forecast: Ad agencies are eyeing our core business, internal communications. And increasingly we're being asked to help on brand and image advertising campaigns.
Skill: Helping clients decide if it's better to spend money on prime-time TV or targeted communications, such as seminars designed to persuade potential customers.
Hot: Global pharmaceutical and technology product launches.
Challenge: Defining new integrated communications in a world that thinks in