×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Dannon settles with FTC

Published on .

The Dannon Co. agreed to pay $150,000 to settle a dispute with the Federal Trade Commission over TV ads for Dannon's Pure Indulgence frozen yogurt. The FTC charged that ads from Grey Advertising in 1993 touting lower fat than ice cream for certain flavors were not substantiated. Dannon had argued that the ads did not contain any specific fat or calorie claims.

Copyright November 1995 Crain Communications Inc.

In this article:
Most Popular