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Danone confirms move to Y&R

Published on .

Group Danone, Paris, confirmed it is consolidating its worldwide dairy products account at Young & Rubicam. It gave no estimate of spending for the dairy brands, but previous estimates were $250 million to $300 million. Grey Advertising, Saatchi & Saatchi and BDDP were in the review, Group Danone said.

Copyright May 1998, Crain Communications Inc.

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