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Danone realigns agencies in Europe

Published on .

French food group Danone finalized the realignment of its agency roster. Euro RSCG, Young & Rubicam, Grey, Saatchi & Saatchi, and Omnicom's three networks TBWA, BDDP and DDB Needham, will handle accounts lost by most local Danone agencies, and will gain new assignments from acquisition and geographical expansion. Danone said the networks, however, must perform from every office, as any lackluster network office will jeopardize the network's account. The marketer will keep its remaining local shops as long as they deliver results.

Copyright August 1995, Crain Communications Inc.

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