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Danone trims agency roster

Published on .

Paris-based food and drink marketer Danone has slimmed its worldwide agencyroster from 35 to 22 agencies. Nine of the remaining shops are in France. TheGrey and Saatchi & Saatchi networks will join Young & Rubicam in handling freshdairy products in Europe, and Grey will handle new Danone developments in Asia.Danone is moving all cookie brands in Europe to Euro RSCG, except Belin, whichBDDP will handle. Y&R and BDDP will handle European beer brands, and DDBNeedham, CLM/ BBDO, TBWA and Euro RSCG will handle mineral water and ready-to-eatmeals.

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