New Data Collection System Could Threaten Ad Agencies

Reporter Jack Neff Discusses the Potential Impact of the Arbitron/ACNielsen Apollo Project

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NEW YORK (AdAge.com) -- More than just another audience measurement system, the Apollo project launched by a coalition of the country's largest marketers and Arbitron/ACNielsen is revolutionary. If it works, it has the potential to dramatically affect ad agency revenue and creative practices. Find out why.
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