Ogilvy & Mather founder David Ogilvy died July 21 at his home in Touffou, France, after a long illness. He was 88. Mr. Ogilvy was born in West Horsley, England, on June 23, 1911. He emigrated to the U.S. in 1938 and a year later began working at George Gallup's Audience Research Institute in Princeton, N.J. During World War II, he served as second secretary to the British Embassy in Washington. After the war, he became a farmer, living among the Amish in Pennsylvania's Lancaster County. Mr. Ogilvy founded Hewitt, Ogilvy, Benson & Mather in 1948, the predecessor of O&M. Some of the agency's earliest clients, including Unilever and American Express Co., continue at the agency today. A private burial will be held at the family estate on Friday, July 23, with a memorial service planned in New York in early fall. Mr. Ogilvy is survived by his wife, Herta Ogilvy; his son, David Fairfield Ogilvy, and daughter-in-law Cookie Ogilvy, as well as three stepgrandsons.
Copyright July 1999, Crain Communications Inc.