Days Inn of America, Parsippany, N.J., breaks three n print ads March 16 with the tag "Days Inn, there you go" in Time, USA Today, Life and trade publications. Network radio supports. Ten 15-second TV spots break later this spring on CNN Headline News and other programs. It is the first full campaign from Decker, Glastonbury, Conn. Spending was not disclosed.
Copyright March 1998, Crain Communications Inc.